Creating a Vibrant, Retro-Inspired Brand for a Specialty Coffee Offering

Coffeeheads, known for its pop-up offerings, aims to serve exquisite coffee experiences & quick bites at Circular Quay and White Bay Cruise Terminal, as well as events like Vivid Sydney. With a vision to stand out in the bustling coffee scene, Coffeeheads needed a brand identity that reflected its vibrant, retro-inspired ethos while attracting coffee enthusiasts and casual visitors alike.

The primary challenge was to create a distinct brand identity that resonated with diverse audiences at various high-traffic locations and events. The brand needed to evoke a sense of nostalgia while maintaining a modern appeal, ensuring it captured the attention of both cruise passengers and event-goers.