Case Studies
New Brand for an Upscale Cocktail & Tapas Bar
Launching Panthers Penrith’s upscale cocktail & tapas bar.
Visit WebsiteQ Agency designed a brand aesthetic, to pay homage to the great Greg Alexander ‘Brandy’, while skewed to the elevated female audience. Incorporating the colour brandy, with grey and gold to tie in with the venue decor.
To kick start the launch of socials, selected influencers and local prominent female business owners were invited to the launch event, which promoted significant organic content to be shared and boost new followers.
For our ongoing influencer campaign, we worked with influential foodie influencers and bloggers from Western Sydney, primarily targeting a female audience. They were invited to enjoy a night of tapas and cocktails to promote Alexander’s on their social platforms.
This ongoing campaign is still in its early stages.
Alexander's, the newest cocktail bar in Panthers Penrith, was designed with a female audience in mind. The launch event ‘Ladies Night’ was used an opportunity to introduce the elegant venue to prominent local business owners and influencers.
The exclusive event showcased a curated cocktail and tapas menu, sophisticated ambience and live music performances - establishing Alexander's as a premier bar destination in Penrith.
Event Management:
- Creative direction
- Project management & onsite event management
- Guest list management & influencers
- Decor/theming
- Event social media on the night
- Photo & video shoot to capture content to be used across social media
- Event and venue feedback
